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Jack Lacy - Hot Button Salesmanship

Find areas the prospect is losing, hurting or suffering in some way due to the lack of your product or service. Exemplify those areas of problems and pain, and then present your solution and you will hit the hot buttons on the head.

Call Us Now. By the time anyone mentions it, it is all gone; its notable absence reminds everyone that the easy part is over, and everything from now on will be more costly and harder to obtain. Another interesting point about this phrase is that even after all the low-hanging fruit has been picked, there must be more opportunities; it can never be used to mean that we have exhausted all the possibilities.

There can be no low-hanging fruit without high-hanging fruit. Tags: business , computers , cybercrime , English , language , sales , words. This points to the crucial question about upselling: Is it a favor to customers, offering what they want, only more and better, or is it second cousin to a scam — a way to boost profits on the backs of unwary or overly obliging consumers? Depends on whom you ask.

The word was and still is most commonly used among salesmen and marketers, and they take pains to treat upselling as a great boon to the consumer, merely an unselfish attempt to alert us to the advantages of buying more and, coincidentally, spending more.

A word to the wise, etc. Consumer advocates take a much dimmer view of upselling, regarding it as a pushy or sneaky way to extract more money; many consumers consider it a turn-off.

The term means two different things in common use. The other thing it means is convincing the customer to buy things that go with whatever he happens to be buying, like French fries with a hamburger or extra batteries with a watch.

The word has never been all that precise grammatically. Used indiscriminately as a noun or verb; as a verb, it may be transitive or intransitive. When it takes an object, the object may be a product or a person. Like a lot of modern words, those who use it prefer to elide, nay, jettison tiresome grammatical distinctions. The upsell is a separate telemarketing transaction, not a continuation of the initial transaction.

How modern is it? Sales lingo it was and ever shall be, but it seems to be growing more common every decade, and I found cites in major U. But the science ulp! Kudos [another dinosaur revived] to you! You are commenting using your WordPress. You are commenting using your Google account.

You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. From Wikipedia, the free encyclopedia. American actor. Greenfield, Massachusetts , U. Lauren Deleo m. Pop Tower. Archived from the original on March 5, Retrieved July 28, Pittsburgh Post-Gazette.

Dec 27,  · Exactly What Are “Hot Buttons” And How Do You Use Them In A Sale? Written by Sean McPheat | 27 December, We have all heard the terminology about the so called “Hot Button.” “You have to find the prospect’s hot buttons ” “Push their hot buttons ” etc.

7 thoughts on “Jack Lacy - Hot Button Salesmanship ”

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  5. I’m no etymologist, and quite possibly I’m wrong about this. But “hot button” looks to be traceable not just to a single event or movement (or movie), but to a single man, one Jack Lacy, a salesman who specialized in figuring out what would get the customer excited and using that as the main selling point. (His sales philosophy has been.
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  7. Mar 01,  · hot button (late 's | businese (sales) | “sore spot,” “controversial”) I’m no etymologist, and quite possibly I’m wrong about this. But “hot button” looks to be traceable not just to a single event or movement (or movie), but to a single man, one Jack Lacy, a .

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